Ache Din Kab Ayenge??

It has been around 50 days since the newly formed government has been in action. With promises of better governance, rein in prices, employment and entrepreneurship opportunities, reduced corruption, bringing back of black money, so on and so forth, the BJP led government stormed to power. Many believed that it was the charisma of Shri. Narendra Modi which helped the BJP realize its long awaited dream. However the outcome at the end of one month is not as pleasing as the citizens of the largest democracy in the world, who empowered a single party with a clear mandate to govern the nation, anticipated to be.

With increase in passenger fares and freight rates in Indian railways and recent hike in the petrol and diesel prices, things are gradually appearing to be going from bad to worse.

                        

Rome was not built overnight and similarly India can’t change within the blink of an eye, as some say “The mess of ten years cannot be cleaned in a month”. However NaMo’s extremely advanced strategic management and marketing team failed to mention the bitter pill that would complement the dessert of Ache Din that BJP offered during their election campaign. This has surely left the masses aghast.

Although the government has had a little to cheer about INS Vikramaditya and commercial success of PSLV C 23, it is obvious that such milestone projects did not take place in a span of 30 days and were the brain child of ISRO during the times of former NDA and UPA governments and not that of the current government.

I might appear cynical about the approach of our present government, but all I’m worried about is people’s changing perception of the slogan ‘Ache din aane wale hain’.

                              

The existing council of ministers are so engrossed in discussions of Article 370 and Uniform Civil Code, they seem to have forgotten that as per their own manifesto released during elections, curtailment of corruption, employment generation and containment of inflation remains their top most priority.

With meteorological department predictions of below average rainfall which eventually may lead to inflation, it will be interesting to see the policies and reforms of the existing government to revive the Indian economy at the earliest.

Even though a span of 30 days is too little to judge any government, too much delay in showing signs of development could metaphorically reflect an old saying "Curiosity Killed the Cat" with assembly elections in the states of Maharashtra and Haryana delivering unfavourable results for the BJP. 

All eyes are now set on our visionary prime minister to make things right and keep the ball rolling in the arena of progress and development. My best wishes are with him and all my fellow Indians. May India scale up the pinnacles of success in years to come.

In my next blog we shall discuss the 'Hits and Misses' of the recent Finance Budget of Modi Sarkar.

Here is the link for the next blog that discusses Hits & Misses of Union Budget 2014:

http://aniketnsingh.blogspot.in/2014/07/budget2014.html

Marketing - A sly tool in Inidian Politics

Marketing has been an effective tool for many organizations to promote their goods, services, ideas etc. for centuries now. In my previous post I tried to shed some light on how the world is utilising the digital platform for marketing and reaching the target audience effectively.
Marketing these days has become a mandate for a unique section of the society, viz. our politicians. With an eye on Indian General Election 2014, many political parties and renowned politicians have upped the ante to promote themselves as the next Superman or Spiderman, projecting themselves as the only saviours of this doomed nation.

The recent triumph of Shri. Arvind Kejrival and Aam Admi Party in Delhi assembly polls is a perfect example of 'striking the rod when hot', here the rod was the bruised and ill governed state of Delhi and the hammer was their marketing technique which helped them promote their ideas and thoughts amongst the masses using various marketing tools. Largely the credit of their victory goes to the marketing stint that they pulled for about a year to lure the voters of Delhi, as they hardly had any political experience to showcase. Although it’s been over a month now that Shri Kejriwal has come to power but the fulfilment of the promises that he made in his manifesto seem to be a far fetched dream for Delhi-ites for obvious reasons moreover his anarchist approach and disrespect towards the democracy has been out rightly condemned by citizens of Delhi itself.  

On the other hand we have a strong contender (most of my readers probably consider him as our next Prime Minister), Shri. Narendra Modi. One of the credible News Daily quoted that Shri. Modi has roped a global PR firm APCO in order to promote him and his work not only in India but all across the globe. Not to forget that the state of Gujrat administered by Shri Modi for over 11 years, ranks 11th  in Human Development Index in India, which is below 5-6 states governed by their arch rivals INC.

Not too far is the Indian National Congress,one of the oldest political parties of India which boasts to have governed our nation for the maximum period of time. The INC has recently hired a PR agency for a price of whooping INR 500 Crores to create a buzz for Shri Rahul Gandhi (Head of Election Campaign) on social media. Considering the amount being invested, it appears that we are all set to face yet another scam on the lines of Coalgate and 2G spectrum, how else do you think a political party can afford to pay such a huge sum as advertising expenses.

In my personal opinion there is nothing wrong in promoting oneself or one's political party or its ideology amongst the masses. In fact as a marketer it cheers me up to see a new set of customer base being built in the form of our politicians who have resorted to non conventional ways of marketing and are exploring different platforms and tools, willing to spend huge amounts of money. Although this provides a marketer with an opportunity to earn more, what concerns me as a citizen of India is whether we are going to judge or choose our next generation leaders based on their promotion.I still believe that as citizens of this nation we need to make our choices based on the developmental and constructive work done by our leaders and not merely based on the lip service they offer. Choosing a correct leader to govern the nation is equally important as choosing a job for ourselves, because it has a direct impact on our lives.

References:

• (ref: http://indiatoday.intoday.in/story/rahul-gandhi-pr-firm-lok-sabha-elections/1/334891.html

• (ref. http://www.hindustantimes.com/india-news/rahulgandhitakingthelead/new-pr-ninjas-hired-to-bolster-rahul-gandhi-s-image/article1-1170098.aspx )